Education 4 Kids has been in existance since 1995. The store opened in 2001. The original store sold all products at 8% below MSRP. That seemed like a good deal for teachers at the time. But over the years we learned that because of manufacturer pricing and distributor pricing, some items at 8% below MSRP were making 60% margin, while some were making less and a few were making more.
For years we kept on attempting to find a way to make things fairer to the customers. A fair margin for us, and a good price for the customer. With over 25,000 products in the store that was becoming impossible to do and we knew that the 8% below MSRP wasn't working well for anyone.
Then we looked around at what others were doing. We looked at where we liked to shop, and looked at what they did. The final word was, we liked to shop at Costco and so we at Education 4 Kids have adopted their model. We don't do sales or specials unless our distributors do them for us. We don't do coupons. What we do is charge a flat 20% margin, and pass on all our costs.
This means that when we have a product in the store that has an 80% margin, we get 20% and you get the savings.
The store is new having re-opened 2015/03/25. We may experience a few "hickups" while we are integrating the old database and the new, we ask you to be patient with us as we finish fine tuning the store to meet our customers needs. Thank you in advance for your patience with the process.